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Build The Future of Entertainment Together

GEX is developing new ways for rights holders, brands, agencies and industry partners to connect content, fans and transparent digital commerce through creator-led campaigns. We want to explore where complimentary expertise could help make that experience useful, understandable and dependable.

brands and agencies

Reach Verified Cultural Affinity – Not Inferred Interest

GEX is developing a consent-led advertising layer connecting brands with eligible holders of creator and entertainment Content Keys.

  • Creator-approved brand alignment
  • Eligibility based on defined activity or ownership
  • Explicit user participation
  • Limited coupon inventory
  • Direct engagement and redemption measurement
  • Transparent settlement
  • Shared value with creators and eligible holders
Advertising model

Equal-Thirds Model

GEX is designed to divide qualifying campaign revenue equally between the creator or rights holder, the eligible current key holder and GEX.

Advertising in Development

The GEX advertising layer is currently being built and tested.

Performance Requires Validation

Campaign engagement, redemption, incrementally and returns will require validation after launch.

Illustrative concept—not a live interface.
Illustrative concept—not a live interface.
rights holders and industry partners

Infrastructure For Content, Ownership And Continuing Participation

GEX is designed to support configurable primary and secondary economics while creators and rights holders retain ownership of their underlying intellectual property.

Applications

  • Film rentals and purchases
  • Music Releases
  • Limited-edition content
  • Catalogue reissues
  • Podcast Releases
  • Gaming Content
  • Ticket-connected experiences
  • Membership and fan access
  • Brand Campaigns
proposed collaboration areas

Where collaboration could begin.

We invite organisations working across entertainment, technology and creator support to explore potential collaboration with GEX. Start with a practical question: what could we improve together, and what evidence would demonstrate its value? 

GEX Entertainment is being developed around creator-led releases, defined fan benefits and clearer rights and transaction records. We want to explore where complementary expertise could help make that experience useful, understandable and dependable. 

Start a conversation

Independent studios, labels, distributors and rightsholders could explore creator-led releases with clearly defined access, benefits and permitted use. Discussions would start with rights authority, release suitability and agreed economics—not an assumption that every catalogue or entitlement belongs in the same model. 

Technology providers, venues and operational specialists could explore bounded tests of checkout, access, ticket verification, permitted transfers, recovery or settlement records. Any integration would require a defined scope, security and privacy review, support responsibilities and evidence that it improves the existing workflow. 

Educators, industry organisations and specialist advisers could explore support for rights understanding, release planning, pricing and commercial readiness. The GEX Academy is being developed; proposed education, tools and partner support are not yet available-service commitments. 

Brands and agencies could explore creator-approved offers for eligible holders where a release and applicable law permit them. Participation would be voluntary and separate from purchased access. Declining an offer should not remove purchased benefits, and a new holder would make their own choice after transfer. 

Campaign terms would define eligibility, benefits and any agreed payment allocation. Privacy depends on the complete design and data flow; advertiser demand, campaign availability, performance, rewards and income are not guaranteed. 

Illustrative concept—not a live interface.
Start a conversation

Evidence before expansion.

A useful collaboration needs a specific problem, clear responsibilities and a testable outcome. The proposed approach is to define a bounded use case, agree the rights and safeguards, assess technical and operational readiness, and measure the result before considering wider deployment. 

The aim is not another system to maintain. It is clearer offers for fans, understandable terms for creators and dependable records for operators. Those benefits must be demonstrated—not assumed. 

GEX Entertainment is in development, with launch targeted for late 2027, subject to product, security, legal and operational milestones. Features, eligibility and campaign terms may change before launch. 

The proposed Sovereign Media Protocol would support shared records of holders, permissions and authorised transactions beneath familiar applications. It remains a proposed architecture, not a validated protocol, and would not replace copyright, agreements, customer support or applicable law. 

Tell us what your organisation does, the problem you want to address and the expertise you could contribute. Describe a focused use case, who would benefit and what a credible test would need to establish. Please do not include confidential material in an initial enquiry. 

An enquiry does not establish endorsement, exclusivity, onboarding or a commitment to proceed. Any collaboration would require appropriate review and written agreement on scope, rights, responsibilities, data handling and commercial terms. 

GEX Entertainment and SMP are in development. This page describes proposed collaboration opportunities, not established partner programmes, live integrations or guaranteed outcomes. Security, privacy, compliance, sales, earnings, advertising opportunities, resale activity and future key value are not guaranteed. 

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