digital keys explained
One key. Clearly defined access and benefits.
GEX Digital Keys are proposed digital records connecting a holder to a creator’s, studio’s or brand’s defined offer. A key could provide content access, membership perks or timed use—with the price, benefits and conditions explained before purchase.
Enjoy the experience through a familiar account and payment journey. The key records what you hold; the release terms define what you can do.
for creators
Build a release around your work.
Build an offer around your work: choose key type, supply, price, purchase limits, access and deliverable benefits. Confirm rights and agree payment allocations before release. A key would not transfer your copyright unless expressly agreed; any resale participation would depend on authorised transactions and disclosed terms.
four key types
Choose the key that fits the offer.
Founder Key. A limited-edition membership with issuer-defined perks, such as early access, exclusive content or events. Proposed secondary resale would follow the issuer’s terms; membership does not automatically include every release.
Limited Edition Key. A content entitlement with a fixed edition size and proposed secondary resale under the issuer’s terms.
Unlimited Key. Content offered without an edition cap, through the primary marketplace only. “Unlimited” describes supply—not unrestricted rights or permanent access.
Rental Key. Access for a defined rental period and usage conditions. Access ends at expiry; resale rights are not assumed.
for partners
Explore a practical Digital Key collaboration.
Studios, catalogue owners and brands could explore content editions or limited memberships with clearly defined benefits. Brands could also explore creator-approved offers on eligible rights-holder keys. Technology and operational partners could help test issuance, access, permitted transfers and settlement in a bounded use case.
Membership sales, resales and advertising have distinct economics—not one universal revenue split. Each proposed collaboration would require agreed rights, scope, responsibilities, safeguards and commercial terms; an enquiry does not establish a partnership.
for fans
Enjoy the benefits. Understand what you hold.
Discover a release, compare its benefits and terms, then see your entitlement in your account after checkout. Eligible keys could be resold where permitted, carrying only the remaining benefits unless terms expressly allow otherwise. Updates and advertiser offers would remain separate choices: declining an offer should not remove purchased access.
