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How It Works

introduction

Web2 simplicity. Digital ownership underneath.

GEX is designed to provide familiar account creation, fiat payments and content access without requiring users to manage gas, browser wallets or seed phrases.

creator journey

From Account to Audience

GEX guides creators through a clear, supported journey – from setting up a profile and confirming rights to launching a Content Key campaign and receiving transparent distributions.

  • Create a normal GEX account
  • Establish a creator profile
  • Confirm rights and payment details
  • Build a Content Key campaign
  • Submit it for review
  • Release it to fans
  • Receive transparent distributions
CONTENT KEYS

A Content Key Represents Defined Digital Access & Utility

to a connected release. It does not transfer the creator’s copyright unless expressly stated. Key terms may vary by release. Some keys may be transferable, while rentals access periods and other restrictions may apply.

Benefits Clearly Defined

Each Content Key clearly defines the access and benefits it provides.

Review Release Terms

Review the release terms for its duration, restrictions and transfer conditions.

FAN JOURNEY

From Discovery to Deeper Connection

Fans can discover creators, access exclusive content and enjoy clearly defined benefits through a simple journey designed around choice, participation and control.

  • Discover a creator or release
  • Review the content and key utility
  • Purchase using supported payment methods
  • Access the content and benefits
  • Hold or transfer the key where permitted
  • Receive eligible offers or allocations
BRAND OFFERS

Privacy-first brand offers.

Some Content Keys may contain limited advertising-coupon capacity. This enables eligible holders to receive creator-approved brand offers without requiring GEX to publicly expose their personal identity or browsing history.

Equal-Thirds Model

GEX divides qualifying advertising revenue equally between the creator or rights holder, the eligible current key holder and GEX.

Participation not attention

Creator-approved brand offers would be optional, with participation kept separate from purchased access and benefits. 

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